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2014/10/09

英格瓦坎普拉 – 裝潢全世界的

IKEA用古根漢美術館的概念創造店面
保證未來的消費者都會循著動線來參觀
所有展示品都會被看見,大破以往隨機的購物模式
自行組裝家俱,是全新的生活方式
彈性的調整行銷模式適應不同國家的生活方式和文化
日本廚房沒有美國廚房那麼大
法國人接待客人的方式和中國人就不一樣
中國消費者能接受的顏色和歐洲消費者可能所不同
適應不同需求的銷售手法,也就是所謂的說故事
背景環境都有所不同
比如說上海型錄中的兒童商品
和丹麥型錄中的兒童商品
上海型錄是一個小孩通常是男生在狹窄的公寓使用一項產品
但在丹麥型錄就是兩個小孩在寬敞的公寓裡
用完全不同的方式使用這項產品

正面形象:瑞典生產品質、北歐國家、人文環保
成立專職採購部門
如果我們沒有競爭力就沒有存在的價值
IKEA現在可以要求自己的模型、價格、數量和生產期限

1994年,許多報導都在指控這個跨國企業低價剝削勞工。
這個跨國企業為了挽救形象,研發了一套溝通策略:
承認問題事後再去找出解決方法-澄清事實,全力維護IKEA形象

2014/10/07

菇菇雞

未來,台灣的農業不必再靠天吃飯。台大研發複合式植物工廠系統,讓原本單純種菜的植物工廠,可以和菇類栽培、畜禽養殖,甚至堆肥場、運銷加工場結合,成為「共生」的農業工廠,為台灣農業找新出路。台大和北科大能源專利技術與應用媒合會今天展開,主要發表冷凍空調、節能技術、太陽光電及植物工廠等領域的技術研發,並與台達電、3M、日立等大廠進行技轉媒合。台大生物產業機電工程系系主任方煒表示,現行植物工廠需要以鋼瓶補充二氧化碳,有助栽培的植物進行光合作用,若以台大實驗植物工廠為例,100坪的植物工廠,每個月需花上千元添購鋼瓶補充二氧化碳。但若結合蛋雞養殖場,可以透過新研發的碳源設備,把養雞場產生的二氧化碳,輸送往植物工廠,再把植物工廠產生的高濃度氧氣送往養雞用,氣體交換間透過空氣濾網、殺菌消毒設備和脫臭裝置,避免植物工廠受汙染,既可資源回收再利用,還能節省成本,且耕作不再受到天氣影響,用水量也僅為傳統農業的3%,節能又環保。方煒表示,這種類似「魚菜共生」概念,業者可廣泛結合不同產業,包括菇類栽培、堆肥廠、農產品倉庫、加工廠等,結合管理、行銷和機械等專業知識,收益不僅是「種菜」而已。北科大能源與冷凍空調工程系教授黃博全研發的太陽能追日,是一套自然光照明系統,利用追日控制器感測光源方向,能讓採光不佳的室內,也能在白天採到自然光,減少室內開燈機會,也有機會運用在植物工廠內。

【聯合晚報╱記者彭宣雅/台北報導】
【2014/09/23 聯合晚報】@ http://udn.com/

美食電影《夢饗米其林》


「段落符號」(Alinea),是這家餐廳的店名。
全美最頂尖的廚師格蘭特阿卡茲(Grant Achatz)曾說過:
「希望客人在餐廳用餐後,不僅味覺得到滿足,還能擁有類似看完電影的感官享受。」
米羅名畫入菜,米其林餐廳就像美術館(圖片來源:海鷗)
 
料理是藝術品
影響你的感官情緒
體驗前所未有的料理
探索著我是誰
當你的武裝全被剝落了
你說:這就是我
 
能讓人們同時感到舒適又得以展現自己
非餐廳莫屬

2014/09/30

The Lion - Inside CHANEL

 

The lion is majestic.
One can admire it, fear it, chase it, conquer it.
Gabrielle Chanel decides to tame it.
The lion is "Koko", born August 5th under the fifth sign of the zodiac.
The two numbers would become her good luck charm,
the lion would be her constellation.
The lion is a personality -
audacious, instinctive, passionate, radiant.
"I'm a Leo and, like him,
I show my claws to protect myself." Mademoiselle declared,
"... but believe me I suffer more by clawing than being clawed," she added.
The lion is an emblem.
All her life Gabrielle Chanel kept a small statue of the "King of Animals"
beside her cigarettes and her scissors,
and engraved it upon the buttons of her tweed suits.
The lion is an inspiration.
A favourite subject of CHANEL jewelry,
it roars from necklaces, pendants and brooches
as if to protect the secrets of Mademoiselle
and watch over her for all eternity.

The lion is the spirit of CHANEL.

Coco - Inside CHANEL



Chapter 5 Coco
Once upon a time…
There lived a little girl who hid her humble origins all her life
and preferred to invent her own legend.

Once upon a time…
Gabrielle Chanel was born under the sign of the lion
to a travelling peddler
and a laundress who died at 32, exhausted by life.
Once upon a time…
There was a father who abandoned his five children
and had his three daughters sent away to an orphanage.
At twelve years old, Gabrielle would never see him again.
Forever after, she pretended that he had left to make his way in America.
Once upon a time…
There was an orphanage behind the walls of a convent:
the Abbey of Aubazine, where Gabrielle spent nearly seven years.
The Romanesque purity of this ascetic world
would inspire her sense of austerity
and her taste for black and white,
while the opulence of religious garments and ceremonial objects
would spark her fascination with baroque style,
gold and colored gems in years to come.
Once upon a time…
There was a beautiful young girl who spent her days sewing
and her nights singing in a cabaret,
before troops of cavalrymen.
She was called “Coco”
because she often sang “Who has seen Coco in the Trocadero?”
She always preferred to pretend that Coco was the nickname given to her by her father.
Once upon a time…
A young woman with a boyish allure
refused to ride sidesaddle on the horses of a well-born cavalier,
Etienne Balsan.
She dressed like no one else,
taking her inspiration from masculine attire
and inventing new styles of hats, which she stripped of their birds
and feathers to make them simpler, lighter, more chic.
Her first clients were working girls, but society quickly followed.
Once upon a time…
There was a great love, named Boy Capel.
English, wealthy and cultivated,
he was the man of her dreams.
He introduced her to literature, the Orient, and the esoteric.
Boy helped Coco become Chanel.
She decided to open her first boutiques
in Paris, Deauville and Biarritz.
She wanted to work to win her liberty.
Once upon a time…
A revolution came to pass when,
in a stroke of genius,
Coco Chanel transformed the female silhouette.
She shortened dresses,
revealed ankles,
freed the waist,
eliminated corsets, revived jersey,
cut her hair and bronzed her skin.
Chanel closed one era and launched a new century of fashion.
Once upon a time…
At 31, rue Cambon,
Mademoiselle Chanel opened her first couture house in Paris in 1918.
The little country girl from Auvergne,
the orphan of Aubazine, had become the queen of Paris.
Before liberating women, she had liberated herself.
Once upon a time…
There was a love story that ended abruptly.
Boy Capel died in a car accident.
For the first and last time, Coco Chanel was seen to cry.
“Either I die as well,” she said, “or I finish what we started together.”
She chose to go on.
To be continued…